We worked with Kiki Hocking at KikiJeanDesign to come up with what you see here. Logo development was a very interesting and educational process for us, as we tend to fall on the scientific side of the brain spectrum. We wanted something that would be recognizable, that would be aesthetically pleasing, and that would have meaning. And we wanted people to be able to look at it, without reading, and think “beer.” One of our favorite brewery logos is from Real Ale Brewing Co. in Texas – very clean, very attractive, and subtle but obvious meaning (for those of you interested in graphic design, the story behind the logo and re-branding is quite interesting, and you can read it here)
To say “beer” we chose to use a row of barley kernels, for several reasons. First, malted barley is an essential component of beer. The other essential components are water and hops (at least according to the German Beer Purity Law of 1516, aka the “Reinheitsgebot”; of note yeast were not part of the Reinheitsgebot). Second, while we love hops (and hoppy beers), we think the beer pendulum is going to start swinging back towards malt, and one of our brewer’s signature beers is a to-die-for dopplebock – so it seemed only fitting to anchor our logo with barley, not hops.
We also wanted to anchor the logo in something meaningful to us, and for that we chose the cross section of a tree. Why? Because Random Row Brewing Company is located right next to the King Lumber Building, in what was likely a lumber yard. We wanted to incorporate the original map of the neighborhood into the logo somehow, but it got too messy – so we will be using the map as a sort of secondary logo.
Map of the original Random Row neighborhood (most of which is gone)
Here is what our logos look like on a t-shirt (we will be doing a bulk order soon, for those who are interested):
Or in a beer hall!